We may change this Privacy Policy from time to time by updating this page. You should check this page intermittently to ensure that you are happy with any changes. This Privacy Policy was last updated in March 2022.

It is also important that the personal data which we hold about you is kept up to date and is accurate so please keep us updated if your personal data changes during the course of your relationship with us.

We routinely collect and process personal information relating to our customers, potential customers and enquirers, suppliers, sub-contractors and other third parties. This collection of data takes place when we contact you, you contact us and also, if you are a visitor to our offices, showrooms or sites. We also collect information from third parties who provide data to us such as our service providers.

We may collect, use, store and transfer different kinds of personal data. That personal data is categorised into the following groups:

Identity Data includes first name, last name, former names, username or similar identifier and title.

Contact Data - Includes address information, email address and telephone numbers.

Financial Data - Includes bank account and payment details, spending budget, credit checks and other financial information.

Transaction Data - Includes personal data which is relevant to the transaction or proposed transaction for the sale and purchase of a property. This may include information as to current buying position, funding arrangements, information relevant to the sale of a current home, part exchange information and other matters relevant to home purchasing and ownership. It also includes data about the choices you make for your new home.

Technical Data - Includes internet protocol (IP) address, login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

Profile Data - Includes information about your interest including potential interest, in a property or site (including data about your home ownership, purchase status and show home visits), preferences and any feedback you might provide to us as well as information about how you use our website, products and services. This also includes information which is generated by the technology-based marketing tools we use.

Marketing and Communications Data - Includes your preferences in receiving marketing from us, any third parties we may work with from time to time and your communication preferences.

Employment Data - Usually includes data about qualifications, employment history and status including details of salary and benefits as well as other information normally included on a CV. Employment Data is relevant when you apply for a role with us.

Safety Data - Specific to our role as a construction site operator. This information usually only applies to data about our contractors, suppliers, workers and other site visitors and includes data needed to ensure site health and safety. It includes some medical data and medication information, next of kin details, signatures, CPCS/ CSCS card numbers, your highest qualifications, trades and car registrations. Safety data also includes any data collected via use of CCTV systems on some of our sites.

From time to time, we may also collect, use and share Aggregated Data such as statistical or demographic data. Aggregated Data may be collated from personal data but is not itself, personal data. An example of Aggregated Data use would be where we establish where visitors to our website, are based.

For some purposes, we may use Special Categories of Personal Data. Special category data includes data about race or ethnicity, religious or philosophical beliefs, sexual orientation, political opinions, trade union membership and health information as well as biometric data. Where we use this data, it is usually for the purpose of site safety or may be relevant to an employment role application, for example any health information you may provide to us so that we can make relevant arrangements for you to attend an interview. A similar position might apply to show home visits for example, where you or a member of your group has a disability. In most cases, where we do hold any such information, we will rely on the fact that you have provided it to us and so have consented to use of that data for the purposes for which you disclosed it to us.

We collect personal data in a number of different ways, including:

Through direct interactions via post, phone, text or email. This includes when you make an enquiry, become a purchaser, give us feedback or contact us for any other reason.

Through automated technologies including where you interact with our website when we automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and similar technologies. Please also see our Cookies Policy for further details. We also operate a CCTV system on some of our construction sites for the purposes of site safety and security.

From third parties which includes where we receive data from service providers such as analytics providers, advertising providers (such as Rightmove), professionals and from providers of technical, payment and credit reference service providers. The type of data we receive from these parties will vary according to the particular relationship we have with you.

In some cases, you might volunteer information about another person or may be asked to provide details about another person. An example of this might be a member of subcontractor personnel providing emergency contact details. Whenever you provide information about another person, you should ensure that you have relevant permission before supplying such details to us and should bring this Privacy Policy to the attention of anyone whose details you provide to us.

We have in place, appropriate security measures to help prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other persons who have a business need to know it. They will only process your personal data on our instructions.

The personal data we hold, is most commonly used for:

1. marketing, promoting and selling homes to our customers.
2. entering into and fulfilling contracts with our customers.
3. ensuring that our company practices are safe, secure and compliant with all relevant legislation.
4. tendering, negotiating and fulfilling orders and purchases for the supply and purchase of goods and services with sub-contractors and suppliers.

In accordance with the Data Protection Legislation, we have identified the basis which we rely on to use personal data. We set out below, further detail in relation to the ways in which we use personal data, and which of the legal bases we rely on to do so for each of those purposes. We have also identified what our legitimate interests are where appropriate. We may use your personal data for more than one lawful basis depending on the specific circumstances.

When we refer to our legitimate interests above in relation to any of the purposes, we refer to the interest we have in conducting and managing our business. We consider and balance any potential impacts on relevant individuals in assessing our legitimate interests.

We use Identity Data, Contact Data, Profile Data, Marketing and Communications Data and Technical Data to form a view on what we think may be of interest including where you have requested information or expressed an interest in any of our sites. We will continue to send marketing communications in accordance with the timelines referred to below, unless you opt out by clicking to ‘unsubscribe’ from our emails or by contacting us.

We will not share your personal data with any third party for marketing purposes.

We hold personal data in a variety of forms, which include paper records, electronically on cloud- based systems, electronically on local servers and on company hardware.

We will hold the data for as long as we continue to have a legitimate interest to do so. This varies according to the different categories of personal data we hold and the purposes for which we hold it.

Personal data that we hold for prospective customers will be retained throughout the phase of construction and for a 6 month period following the sale of the last home on that site. After that date, all personal data will be suppressed on our database.

Personal data of representatives of subcontractors and suppliers will be retained for a period of up to 13 years to reflect the 12 year contractual liability period and a further 1 year buffer.

Personal data that we hold of unsuccessful candidates in recruitment drives will be retained for no longer than 12 months from the date of last contact with that person.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

These timescales will be kept under review and may be amended from time to time.

We will use your personal data for the initial purposes unless we reasonably consider that we need to use it for a different reason. We may also process and disclose your personal data in compliance with relevant rules where required or permitted by law.

Using your data for the purposes outlined in this policy may involve sharing your personal data with third parties such as IT service providers, administrative service providers, credit reference and financial service providers, installers and contractors and any consultants who we may use. We may also transfer personal data to our professional advisors such as insurers, bankers, accountants, conveyancers and where relevant, to regulators and other authorities such as the National House Building Council. We require those third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our service providers to use your personal data for their own purposes and only permit them to use your data for specified purposes in accordance with our instructions. In some circumstances, we may request your specific consent to a data disclosure.

We do not transfer your personal data outside the UK. If on rare occasions we do so, we ensure a similar degree of protection by putting in place contract provisions which give personal data a comparable level of protection as it has in the UK.

From time to time, we may include links to third-party websites and applications. Clicking on those links may allow third parties to collect or share data about you. We do not control such third-party websites and are not responsible for their privacy policies or how they use personal data.

You have a number of rights in relation to the personal data that we hold. These include:

1. The right to be informed;
2. The right of access (also known as a Subject Access Request);
3. The right to rectification;
4. The right to erasure
5. The right to restrict processing;
6. The right to data portability;
7. The right to object; and
8. Rights in relation to automated decision making and profiling.

Further information on these rights can be found on the website of the Information Commissioner’s Office at https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/. If you wish to exercise any of these rights, you can contact using the below details.

If you are concerned that any of the personal information we hold on you is incorrect, if you wish to object to the use we have made of your personal data or otherwise if you have any questions about this policy, please email to: customerservice@duchyhomes.co.uk.

Finally, you also have the right to make a complaint at any time to the Information Commissioner's Office but we would always appreciate the chance to deal with any concerns you may have in the first instance.